Want to Know a Secret? Your Customers Do.
ConversionXL
NOVEMBER 27, 2019
Complex products and decisions—rife in the B2B world—encourage us to default to our heuristic judgment. Their exclusivity also feeds our desire to be “in the know.”. The “secret” recipe didn’t start that way: In the 1940’s, Colonel Sanders developed the original recipe chicken to be sold at his gas station diner.
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